This week the SMASH Senior Care Marketing Sales Summit takes place in Chicago. On Wednesday, September 21st, Archway CEO Dave Terry will present in a session titled, "The New World Order of Professional Referral Marketing - Your 'Acute' Partners Take the Stage."
Here is the session description from the SMASH program:
Today's complex healthcare environment is more challenging than ever. With reimbursement changes and narrowing referral networks, it's hard for post-acute providers to increase revenue and optimize census using outdated methods. Navigating the touch points and establishing best practices takes more than presenting data to potential partners. Understanding all the players in the market, including ACOs, MCOs, BPOs, Primary Care Physicians, Health and Hospital Systems, their pain points, who is making the decisions, and when is vital to becoming and staying a vital "referral" partner. Discover hidden referral sources, focus your marketing efforts and build sustainable relationships that attract even more referrals. The result is marketing efficiency, improved census and optimized reimbursement.
Other speakers include Stacey Van Gronigen, Vice President of Managed Care and Business Strategy, Golden Living; Brian Cloch, Principal, Innovative Health; Nancy Grant, Senior Vice President, Managed Care and Network Development, Prestige Healthcare; and Michael Mutterer, Senior Vice President, Chief Nursing Officer, Riverside HealthCare.